upRive Road Map

Summary (show)

upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.

In progress

Ad Design

Convert Reusable Ad to Publishable Page Post

Converts an existing ad with social proof to become a fully visible page post. Maintaining social proof and making it visible in Facebook Page Feed.

Optimization Rules

Running Time Actions

Pause/Resume ads based on current time and date.

Optimization Rules

Additional Operators in Rule Configuration

Equals, Equal or Greater Than, Equal or Less Than, Not Equal to.

Campaign Publishing

Allow Custom Dynamic UTM Parameters

Add new field to allow user to edit UTM parameters dynamically

Audience Research

Create LookAlike Audiences from Best Performing Campaigns

Up next

Audience Research

Noverlap Tester

Allow user to test noverlap option during audience research.

*Some audiences have strict rules with Facebook and may not be allowed. This should resolve the issue beforehand"

Optimization Rules

Budget Scaling Option Based on Rule Params

Additional rule action of budget increase/decrease based on data.

Optimization Rules

Duplicate Option for Existing Rules

Duplicate and edit option for existing rules.

Campaign Publishing

Support messenger bots in messenger campaigns.

Campaign Publishing

Budget Allocation by Audience Size

Use Case Example

Campaign 1 + 5 adsets + $100/d testing budget

CAMPAIGN TOTAL AUDIENCE SIZE: TOTAL 1MIL


  • Adset 1 = 200k (20% of total audience size in CBO)

  • Adset 2 = 100k (10% of total audience size in CBO)

  • Adset 3 = 200k (20% of total audience size in CBO)

  • Adset 4 = 400k (40% of total audience size in CBO)

  • Adset 5 = 100k (10% of total audience size in CBO)


AUTO-ASSIGN $100/D BUDGET BY MIN SPEND ACCORDING TO AUDIENCE SIZE


  • Adset 1: $20 (20%)

  • Adset 2: $10 (10%)

  • Adset 3: $20 (20%)

  • Adset 4: $40 (40%)

  • Adset 5: $10 (10%)

Optimization Rules

Auto Boost Page Posts When Criteria is Reached

General

Show Best Practices Suggestions

Audience Research

Add Employer Targeting

Audience Research

Add Job Role Targeting

Campaign Publishing

Force True Ad Budget Allocation

Force FB to allocate the budget evenly among the ad level not just adset.

Campaign Publishing

Create Ads to Existing Adsets

Campaign Publishing

Create Audiences into Existing Campaigns

Ad Design

Add more carousel cards to multi-ads

Optimization Rules

Rename ad on Rule Condition


Conditional renaming for testing:
"If x Purchases at x,000 impressions, pause adset + change name to 'original name' + 🏆WINNING ADSET


General

Easily Add Facebook Partner Access

similar to leadsie

Future

Optimization Rules

Rule History Data

See rule activity since inception and how it affected campaigns so far.

Ad Design

Dynamic Multi-Asset Reusable Ads

Connects product catalog to a reusable ad and allows for dynamic headlines, images and CTA, while maintining social proof.

Ad Design

Show File Name in Video Gallery

Data Analysis

Daily/Weekly Email Analysis Reports

Audience Research

Refine Behavior Dropdown Options

Proper segmentation of behaviors.

Data Analysis

Refine Impact Data

adjust impact data for low spend campaigns.

Optimization Rules

Editing Existing Rules

Campaign Publishing

Daypart by User or Ad Account Timezones

Allows user to choose wether timezone should apply based on ad viewer or ad account.

Data Analysis

Quick Budget Scaling Option in Analysis Report

1 button scaling option for campaigns inside analysis.

General

Edit Existing Campaign Data

Audience Research

Bulk Paste Comma Separated Locations

Campaign Publishing

Allow Split testing of age groups.

Ad Design

Allow image variations for Story placement

Complete!

Campaign Publishing

Allow the same reusable ad to be used across different ad accounts

Data Analysis

Direct Link Analysis Reports

You can now share direct analysis link reports for people with similar access, or bookmark your report for quick access.

Audience Research

Edit an Existing Master Audience

General

Share Reusable Ads and Audiences With Sub Accounts

Prioritized.

General

Simplify Sign Up Flow for Sub-Accounts

Campaign Publishing

Campaign Budget Optimization

Option to allocate budget evenly rather than give Facebook full control. Perfect for split testing.

Ad Design

Duplicate Existing Ad

Option to duplicate existing ad

Ad Design

Editing an Existing Reusable Ad

Allow user to edit an existing Reusable Ad.

Audience Research

Longitude/Latitude in Location Search

General

Affiliate Dashboard

Optimization Rules

Rule Templates

Rule templates for quick creations

Campaign Publishing

Instagram Page Option (Experimental)

Allow user to change/add instagram pages and append them to ads.

Optimization Rules

Auto Rule Naming Option

Simple auto rule naming similar to campaign naming.

Ad Design

Support Top Level Domains

Domains such as .marketing, .agency, .dev .....etc

Data Analysis

Whitelabel Analysis PDF Download

Ad Design

Custom Video Thumbnails

Allow user to add a custom thumbnail to video ad.

Campaign Publishing

Custom Audience Noverlap

Implement noverlap option on Custom Audiences.

Audience Research

Exact Address in Location Search

Optimization Rules

Notify user action when rule is met

Audience Research

Google Search Interests for Compatibility

Last updated 2 days ago