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SEO

Show ranking factor insights for plugins

Show plugin data used as ranking factors in the search algorithm with insights if needing to be improved

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User Experience

Add sorting to the Competitor screen tables

Reporting

Add competitor positions chart

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SEO

Add readme.txt changelog for plugins (and competitors)

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User Experience

Autocomplete plugin when adding a plugin

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Per plugin setting to control if appears in email report

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Custom annotations to the average position chart

Google Analytics style custom notes for a date:

Last updated 6 days ago
Recently completed
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Ability to delete plugin from the plugin page
Completed 13th October 2020
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New feature
Oct 21, 2020

πŸ“ˆ New Downloads & Active Installs Metrics and Improved Plugin Screen

I've been working hard recently on some great new features for Plugin Rank, some that I'll be releasing soon, and others that I'm pleased to share with you now.

πŸ“Š Active Installs & Plugin Download Metrics

Although the biggest part of Plugin Rank is tracking and reporting plugin positions in search results, being able to see how your SEO improvements and rising rankings actually help increase plugin installs is a key part of the WordPress plugin SEO process.

Plugin Rank now tracks two key metrics for your plugins -

  • active install growth
  • plugin downloads per day

This data is available on WordPress.org and visible from the 'Advanced View' for a plugin on the directory, but having to go there to check those starts regularly is a pain, and this data is only viewable in one type of chart.

Now you can get these metrics on your plugin page where you can view by the last 7, 30 or 90 days, as well as having the plugin releases and readme updates annotated on the charts:

Downloads chart

⭐ New Look Plugin Page

I've given the plugin page a good spruce up - making it easier to see the data that matters. I don't think it was previously obvious that the charts were there, and how to see them. So now they a front and center.

You can change the chart view by click on the metric on the right:

New plugin screen

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Downloads per day graph
Reporting
Active installs graph
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New feature
Sep 29, 2020

Keyword Priority Metric - Google Search Volume

Unlike traditional SEO for Google where you optimize certain keywords with the knowledge of how often they are searched for, using search volume data, WordPress.org has no such search volume data available so we are left guessing a bit for which keywords to focus on.

Until now that is. This new feature adds a new 'Priority' metric to the keywords table. The priority is a score between 0 and 5, calculated based on Google search volume data which we can assume to be relative to search behaviour for plugins on WordPress.org. The higher the score the more popular the keyword in Google.

For each of the keywords being tracked for a plugin, Plugin Rank calculates the total search volume from Google for variations on the keyword to give it a WordPress context. For example, for the keyword 'Instagram' the search volume is totalled for the following terms:

  • wordpress instagram
  • wordpress instagram plugin
  • wordpress plugin instagram
  • instagram wordpress plugin

The priority score for a keyword is then calculated based on -

( the total volume for the keyword's variations ) / ( the max total volume for keyword variations ) x 5

It's not an exact science, but it get's us closer to understanding which keywords are the most important and should be the priority for us to optimize the plugin readme.txt for.

It's already been really helpful identifying a keyword that I should be focussing more on!

Keyword Priority

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SEO
Keyword Priority Metric - Google Search Volume
Use Google search volumes for keywords to establish a priority of keywords to optimize.
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Improvement
Sep 29, 2020

Average Position chart annotated with plugin update dates

I've just added vertical line annotations to the Average Position line chart to show when the plugin was updated. This includes both new plugin versions and when onlyΒ the readme.txt was updated:

Plugin Version Release annotations

This is helpful to see if changes in position rankings were down to your readme.txt optimizations. Also good to see how often competitors are releasing and the effect it has on their rankings.

Also, as you can see in that screenshot, my rankings dropped after recent updates which were simple bug fixes, and some readme.txt SEO changes. Therefore I can adjust my SEO strategy to try and bump them back up!

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Reporting
Annotate Average Position chart with plugin version releases
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