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Show ranking factor insights for plugins

Show plugin data used as ranking factors in the search algorithm with insights if needing to be improved

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User Experience

Add sorting to the Competitor screen tables



Add readme.txt changelog for plugins (and competitors)

Show changes over time to -

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  • Description
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User Experience

Autocomplete plugin when adding a plugin


Per plugin setting to control if appears in email report


Custom annotations to the average position chart

Google Analytics style custom notes for a date:

Last updated 2 months ago
Recently completed
Ability to delete plugin from the plugin page
Completed 13th October 2020
New feature
Nov 09, 2020

New Estimated True Active Installs, Competitors Chart and Dark Mode

🔢 New Estimated True Active Installs Metric

The Active Installs number has long been an issue for WordPress plugin developers. gives a heavily rounded version of the active installs total for plugins, which makes sense for users when deciding on a plugin, but for developers it makes it very hard to see if you plugin is growing.

If your plugin is at 1,000 active installs – how far away is the plugin from 2,000? Without maintaining a spreadsheet and checking the weekly install growth percentages, it’s difficult to get a figure that’s close to the true total.

After the last Plugin Rank update where I launched the Active Installs and Download metrics and charts, I received some great feedback from some customers about improvements to be made. One of those suggestions was about estimating the true active installs total. I’m pleased to say this is now live in Plugin Rank.

If Plugin Rank has been able to estimate your plugin’s active installs total (not all plugins have this yet, learn more) then you will see some new parts to the main plugin overview page.

Active Installs chart

📈 Competitor Average Positions Chart

When I added plugin competitor tracking to Plugin Rank in early September, the competitors page just featured tables that showed how your plugin was performing against your competitors for both aggregated position data like average position, and position movement, as well as actual positions for each of the keywords you are tracking. Although extremely useful, it wasn’t very visual or easy to understand your performance at a glance.

As part of the first phase of improving this page, I’ve just added a new chart that plots the average position over time for your plugin and your competitors:

Competitor average position chart

🕶️ Dark Mode

Dark mode is very popular these days, across operating systems, apps and websites. Using dark mode can reduce eye strain in low-light conditions, and can be easier to read.

I’m pleased to say I’ve just launched dark mode for Plugin Rank 🎉

Dark mode

You can enable dark mode in the settings by navigating to the Settings page from the right-hand dropdown in the header nav bar.

💸 Yearly Billing

I’ve had this on my TODO list for a while, and when someone reached out to request it recently, I thought it was high time I implemented it. Now you can sign up to yearly plans for Plugin Rank billing.

This means you only get charged once a year, with one invoice (less paperwork FTW), and more importantly yearly billing gets you a 2 month discount – only pay for 10 months instead of 12.

You can upgrade by navigating to the ‘Billing’ page from the right-hand dropdown in the header nav bar, and clicking ‘Manage Billing’. From the next page you can update to a yearly plan.

Read more about the updates in the full release post.

Cards (2)
User Experience
Dark Mode
Add competitor positions chart
New feature
Oct 21, 2020

📈 New Downloads & Active Installs Metrics and Improved Plugin Screen

I've been working hard recently on some great new features for Plugin Rank, some that I'll be releasing soon, and others that I'm pleased to share with you now.

📊 Active Installs & Plugin Download Metrics

Although the biggest part of Plugin Rank is tracking and reporting plugin positions in search results, being able to see how your SEO improvements and rising rankings actually help increase plugin installs is a key part of the WordPress plugin SEO process.

Plugin Rank now tracks two key metrics for your plugins -

  • active install growth
  • plugin downloads per day

This data is available on and visible from the 'Advanced View' for a plugin on the directory, but having to go there to check those starts regularly is a pain, and this data is only viewable in one type of chart.

Now you can get these metrics on your plugin page where you can view by the last 7, 30 or 90 days, as well as having the plugin releases and readme updates annotated on the charts:

Downloads chart

⭐ New Look Plugin Page

I've given the plugin page a good spruce up - making it easier to see the data that matters. I don't think it was previously obvious that the charts were there, and how to see them. So now they a front and center.

You can change the chart view by click on the metric on the right:

New plugin screen

Cards (2)
Downloads per day graph
Active installs graph
New feature
Sep 29, 2020

Keyword Priority Metric - Google Search Volume

Unlike traditional SEO for Google where you optimize certain keywords with the knowledge of how often they are searched for, using search volume data, has no such search volume data available so we are left guessing a bit for which keywords to focus on.

Until now that is. This new feature adds a new 'Priority' metric to the keywords table. The priority is a score between 0 and 5, calculated based on Google search volume data which we can assume to be relative to search behaviour for plugins on The higher the score the more popular the keyword in Google.

For each of the keywords being tracked for a plugin, Plugin Rank calculates the total search volume from Google for variations on the keyword to give it a WordPress context. For example, for the keyword 'Instagram' the search volume is totalled for the following terms:

  • wordpress instagram
  • wordpress instagram plugin
  • wordpress plugin instagram
  • instagram wordpress plugin

The priority score for a keyword is then calculated based on -

( the total volume for the keyword's variations ) / ( the max total volume for keyword variations ) x 5

It's not an exact science, but it get's us closer to understanding which keywords are the most important and should be the priority for us to optimize the plugin readme.txt for.

It's already been really helpful identifying a keyword that I should be focussing more on!

Keyword Priority

Cards (1)
Keyword Priority Metric - Google Search Volume

Use Google search volumes for keywords to establish a priority of keywords to optimize.

Sep 29, 2020

Average Position chart annotated with plugin update dates

I've just added vertical line annotations to the Average Position line chart to show when the plugin was updated. This includes both new plugin versions and when only the readme.txt was updated:

Plugin Version Release annotations

This is helpful to see if changes in position rankings were down to your readme.txt optimizations. Also good to see how often competitors are releasing and the effect it has on their rankings.

Also, as you can see in that screenshot, my rankings dropped after recent updates which were simple bug fixes, and some readme.txt SEO changes. Therefore I can adjust my SEO strategy to try and bump them back up!

Cards (1)
Annotate Average Position chart with plugin version releases
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